Our role as an integral member of the artisan approach is something we take seriously, yet engage lightheartedly. New Holland Brewing Company’s deep roots in the craft industry go back to1997. New Holland will continue to offer their beers in bottle, but plans to focus on canning for its new releases. New Holland will continue to expand their can portfolio throughout 2018, with an announcement of the highly anticipated new brands coming out in November. Hoptronix will be available as a 6 pack only, and will be phasing out of bottles in 2018.Īdditionally, the cans feature a refreshed look that includes a facelift on some of the traditional art for long-time brands like Mad Hatter. Mad Hatter and Xtra Time will be available on shelves in both 6 pack and 12 pack options. This exciting milestone for New Holland will be not only their first time in cans, but also their first foray into large format packaging. New Holland Spirits and its brewpubs live outside of the partnership withPBC. New Holland, now in its 20th year, remains 100% independent and continues to manage all other business functions for its beers, including production, marketing, and finance. While New Holland is partnered with Pabst Brewing Company (PBC) for sales and wholesaler management, all beer is still brewed and packaged at the brewery in Holland, Michigan.
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